This temple is at Pallipuram in Cherthala. During the period from 1750 to 1799, when the owners of temples fought among themselves and the attack by Tippu Sultan made it difficult to keep the temples intact, many people left their ancestral places. But some of the owners wanted to continue their traditional worship. The Chowara Vellarapally temple and Pallupuram Thiruairanikulam temple were two of them. At the Vellarapally temple Goddess Parvathy is consecrated facing the west. The door on this side is open only for 12 days starting from the day of star Thiruvathira in the Malayalam month of Dhanu. The Cheruvalli swaroopam used to more have the Valkannadi in which the Goddess was invoked, consecrated temporarily at the temple at Pallipuram in Cherthala, which was the most important of the 16 areas that were under their control. Importance is given to Goddess Parvathy who is consecrated as seated on the lap of Lord Parameswara. The word Iram refers to water and the all the three temples bearing that name are situated near water bodies. The Kalathil temple is near the Vemanad lake while the one at Mala is near the Chalakudy river and the one at Vellarappally is near Periyar. It considered especially sacred to worship the three temples on the same day.